I’m still not ready to believe that personal jet packs will be sold retail in the forseeable future….try to imagine the price of product liability insurance on one of these.
Often, rushing to market causes more delays than a more deliberate, measured approach. Other times, the release is rushed with little apparent impact….until the product gets into the hands of consumers.
Many of us in new product development have heard the statement: “The customers are telling us….” And the rest of the process follows along its path based on the perceived customer needs until the product is released…