Author Archive

Nothing is impossible

Nothing is impossible

I’m still not ready to believe that personal jet packs will be sold retail in the forseeable future….try to imagine the price of product liability insurance on one of these.

Product Validation and the Cost of Shortcuts

Product Validation and the Cost of Shortcuts

Often, rushing to market causes more delays than a more deliberate, measured approach. Other times, the release is rushed with little apparent impact….until the product gets into the hands of consumers.

The Flying Car Takes Off

The Flying Car Takes Off

The two-seater seems to be more of a roadworthy airplane than a flying car, but it does handle highway speeds, and even fits in a standard garage.

Product Innovations....in Parking

Product Innovations….in Parking

The Japanese have come up with another innovative solution–a parking garage for bicycles that automatically stores your bicycle and can retrieve it in 35 seconds, for the reasonable sum of about $20/month…

Keeping Product Launch on Schedule

Keeping Product Launch on Schedule

Looking to hit the zero to ninety model? Many times, the schedules are driven by variables beyond your or your development team’s control. Still, having a plan to get there never hurts….

90 Days to Market

90 Days to Market

Product development cycles are dependent upon many factors and considerations. Perhaps the most significant factor is a clear definition of product specifications…

China Labor Shortage in Product Manufacturing

China Labor Shortage in Product Manufacturing

It will be interesting to see how product pricing and availability will be affected, both in the short term and in the long term. In any case, it does speak to the importance of supply chain management and the need to manage expectations and inventory for events that could not be foreseen…

David Zuckerman

David Zuckerman

David Zuckerman is president and co-founder of Raytech Corporation, a full-service product design and development firm based in Phoenix, Arizona that provides holistic, user and client-centered services that successfully get products to market with lower risk.

Simple and Impactful Product Design in Recycling

Simple and Impactful Product Design in Recycling

The cage’s portals were designed to easily accept its intended deposits but reject most anything else. Other types of bottles would not fit, nor would most any other product, and certainly not a bag full of trash. In many areas paper recycling cylinders are next to the bottle cages…

Welcome to Impactful Products

Welcome to Impactful Products

Our mission is to cover issues that are relevant to product managers and marketers; to provide a forum to learn about issues that affect the impact of product launch and use, the companies who make and sell products, and consumers who buy, use, and ultimately dispose of them…